The new generation of social media has evolved considerably over the past few years and hashtags are a huge part of this evolution. Most of you already know what a hashtag is, but for those who are just starting out, here’s the story of the small symbol that made the difference in the world of the internet.
What is a hashtag?
A hashtag is a word, acronym or phrase without spaces in between words, preceded by a hash or pound sign (#). Hashtags were first used in chat rooms to identify messages on a specific topic. The concept was picked up by Twitter in 2007, where they were initially used for “tweet chats”. When clicking on a hashtag, you are brought to a page with all the posts that use that same hashtag; that’s why using them in tweets quickly became popular as a way to allow people from all over the world search for posts that have a common topic and participate in a single conversation about a trend or a news event.
Why is it important for your business to use hashtags in social media?
Hashtags are powerful when used wisely. Social media marketing is all about engagement and hashtags can really help with getting your message found by the right target audience. Users searching a hashtag you’ve used can come across your account and engage, become a new follower and potentially a customer. The more retweets, likes and comments your social media posts receive, the higher visibility for your brand. A hashtag can also help you catch a real-time trending topic and use it for your own good. When there is breaking news or celebrity gossip, there’s usually a “trending hashtag” that most users will add on their posts to comment on the specific topic. Twitter alerts people when their followers are all tweeting about the same thing, so it’s good to use a specific hashtag during a campaign to increase a buzz around your brand. Last but not least, hashtags allow you to be aware of the discussions about your brand, so you can respond quickly and efficiently to comments or complaints and monitor your brand’s reputation. The stats and info below, regarding the hashtags on the most popular social media platforms help us understand the importance of a hashtag and how to use it. Since hashtags are a great way to promote your business, make sure that the hashtags you use are specific to you. When using them, it’s important to search the results to make sure they are appropriate and relevant. The worst thing that can happen when using a hashtag is to realise, after it’s posted, that the same hashtag is used for an entirely different topic. You could create a hashtag that includes your business name and markets it to your users to filter their posts about your store. What hashtags do you prefer to use on your social media posts? Our 120ADVERTISING team would love to help you find the right hashtags for your social media strategy. Get in touch by calling us at (+357) 25 340 555 or send us your e-mail at info@120ADVERTISING.com.