The iFX Expo International is the largest financial B2B expo in the world, taking networking and entertainment to new heights. This year’s edition took place in Limassol from the 23rd to the 25th of May and was the largest event to date, witnessing more than 3,000 attendees and 1,000 exhibitors. The team of 120ADVERTISING of course did not miss this incredible event. Aside from managing all media partnerships and social media for the iFX Expo, it was great to see our design works come to life with the likes of Tradeworks’ and iForex Prime’s booths, and the Vistabrokers workshop, magazine ad and flyers. Our very own Director of Marketing, Laoura Salveta was the moderator of the “Setting Up in Cyprus: Everything you Need To Know” Panel and discussed valuable tips to cut costs and make both new and existing operations more effective. On the panel where local service providers and professionals of taxation, HR, licensing, as well as marketing. Looking to put a smile on attendee’s faces we decided to do something out of the ordinary that everyone would remember. And so we did! You may recognize our logo from a more awkward situation. Our guerrilla marketing concept’s main idea was to draw attention and make people smile. Whilst the two days at iFX are comprised of intense networking and business meetings, a funny and clever break is always welcome. 120ADVERTISING – “here to open doors for you” was the message in the ladies room and “always looking out for you” was the message in the men’s room. Let us help your brand stand out. Contact us for a free audit on: (+357) 25340555.