Inspiring brands & what they do

Inspiring brands & what they do

Posted by: 120 Advertising

There are so many brands around the world, but just a few really step out of the ordinary and do really well. Some brands have managed to create a loyal customer base by selling not just a product, but an entire lifestyle. Our 120ADVERTISING team have been inspired by some of these brands and we wanted to share our inspirations with you. Are you ready? Starbucks Starbucks is an infamous coffeehouse chain, founded in Seattle in 1971. With a vast number of stores around the world and massive social audiences, it has become one of the world’s most successful brands. But, what was it that made this brand so reputed? Howard Schultz, Chairman and CEO of Starbucks wanted to promote his brand not as just a coffee shop, but as an entirely unique espresso experience; and that is what he did. People visit Starbucks not only to taste the mouthwatering espresso based drinks, but also to relax with their friends, work on their laptops, or even buy drink-ware such as mugs and cups. Its supporters are part of the “Starbucks movement” and have made it fashionable to visit a Starbucks store. The brand’s social channels are focused on driving sales through consumer engaging posts. Starbucks uses multiple social media platforms, each one successfully showing what the brand is all about. Their use of visual marketing is full of creativity and personality; videos, gifs and photos of delicious looking drinks and deserts are what their Instagram account is all about; written content is secondary. Nevertheless, a picture is worth a thousand words and in Starbucks’ case, less is more! Coca-Cola Coca-Cola is the world’s leading beverage company, with a strong recognition around the world, since it operates in more than 200 countries. According to business insider, 94% of the world’s population recognises the timeless red and white logo of Coca-Cola. Even the brand’s name means “delicious happiness” in Mandarin. Advertising and marketing campaigns have increased the company’s brand power over the years. Coca-Cola’s content marketing strategy is built on visual marketing. They keep the audience interested and boost engagement rates by providing them with highly shareable, fun, colourful and creative visuals. Their ads, especially the Christmas ones, are a trademark and even though each of them is different, you can always recognise the Coca- Cola brand. They promote the image of the highly recognisable drink bringing together families, friends, or even strangers who share the mutual love for Coca-Cola. Google Google is one of the world’s most recognisable brands with a great reputation. And that’s largely due to its smart marketing practices. Google was the first tech company to become an actual word in the dictionary and it contains multiple channels, such as YouTube, Gmail, Cloud, Google Maps, Google Search and so much more. Their videos, apps, games, and written content are inspiring, entertaining, and informative. By giving people compelling content, Google introduced people to its breakthrough technology and made it necessary for them to interact with it. It’s not by chance that whenever we need to know something we just have to “Google it”. Lego LEGO, founded in 1932 in Denmark by Ole Kirk Kristiansen, is one of the world’s largest toymakers and their marketing campaigns play a decisive role on that. LEGO has seen huge development since the 2014 release of The LEGO Movie, a critical and commercial hit that drove mass recognition to the little plastic bricks. LEGO’s content strategy focuses on consumer generated content by inspiring its users to post photos and videos of them creating unique pieces of art made by LEGO pieces on social media. On YouTube alone, LEGO fans have created 20 times more videos than LEGO itself and the sales numbers seem to continue growing even more after the release of The LEGO Batman movie on the 10th of February 2017. Nike Nike, one of the world’s largest suppliers of athletic shoes and apparel, as well as a major manufacturer of sports equipment, has been creative since the very beginning. Nike promotes its products by sponsorships and endorsements of many high-profile athletes and sports teams around the world, with the highly recognised trademark of “Just Do It.” The “Just do it!” phrase, for which Nike is famous, focuses on targeting everyone who has a dream and encourages them to achieve it. The main marketing strategy of the infamous sports brand is creating inspirational, clever written and visual content, related to sports, both on their social media and on TV commercials. Nike spends billions on advertising each year; and that’s definitely something that can’t be missed. Apple Apple is the world’s leading tech company and the world’s most valuable brand. The popularity of Apple’s products is largely due to their simplicity and intuitiveness, making them accessible to everyone; and that’s what their advertising isall about also. The company focuses on pointing out the differences between regular PCs, Macs, smartphones and iPhones. They turned the ordinary tech products into something beautiful and they managed to become the brand everyone wants to have. Their ads consist on simplicity; just a nice photo of the product with their trademarks “Think different” or “Years ahead” or a simple phrase that points on the unique selling points that the Apple products have to offer. Apple is the greatest example to the phrase “less is more” and the definition of “cult branding.” Apple fans, which are many, feel like they belong to a greater idea, to a community that differs from the ordinary. Nowadays, more and more people feel like outsiders if they don’t own an iPhone or a Mac. Apple achieved to become “the name” of the tech industry. Let us make your brand inspiring. Our experienced team of infused marketing minds is always here to help you take your business to the next level. Just contact us on (+357) 25 340555 or info@120ADVERTISING.com.