Typography is one of the tiny details that could have a major positive or negative impact on your website and business branding. Finding the right font for your website might take a lot of time and effort. That’s why the team at 120ADVERTISING.com has gathered the 5 tips that will help you find the font that suits your brand.
1. Is it legible?
Will the font you use be practical and easily readable in the context of your design? Fonts such as Arial are easy on the eyes, but when you want something that screams “look at me” for the headlines, you need something more fun and eye catching than the much used typical fonts.
Tip from our Graphic Designer, Emily: “Find the font that suits the style that you will follow and beware of kerning* & tracking**. Don’t forget contrast is the key.”
2. Pick a font that actually matches your message and brand identity
Choosing fonts to design your brand could be compared to choosing an outfit to wear. Your clothes say a lot about you; fonts say a lot about your brand. What do you want your brand to communicate? Should it be serious, elegant or funny? The right choice of font will be the one to determine your brand’s identity and message.
3. Consider loading time
No matter how great a typeface might look, you might have to consider finding another option if the font doesn’t load quickly. No one likes slow websites. Preferably pick a Google font or web font which is more likely to load in a timely-fashion on the majority of browsers.
Tip from our Graphic Designer, Natasa: “Always stay up-to-date with browser updates. Not all fonts are compatible across different browsers.”
4. Take your time
Try different fonts, take time and be selective. Check some popular sites with fonts such as Font Squirrel, Google fonts, DaFont, 1001 Fonts, Typ.io, etc. Be patient and precise. Don’t forget to ensure you have tried your font in different sizes and weights. You will have to test again and again their appearance across different platforms and different browsers, in order to be sure that you’ve got the right font for your brand.
The average website has a lot of text. There’s no way one typeface will work for all of them! The vast majority of well-designed websites uses two typefaces: one for body copy and one for headlines. Choose fonts that match each other and try not to use too many different font designs or colours.
Tip from our Graphic Designer Stephanie: “I would suggest not using too many different fonts, but I encourage using different weights from the same font family.”
Do you want to learn more about typography? Our experienced team of graphic designers are always here to help you find the right fonts for your brand. Just contact us on (+357) 25 340555. *Kerning: The process of adjusting the spacing between characters in a proportional font. **Tracking: A consistent degree of increase or decrease of space between letters to affect density in a line or block of text.