This year we are the proud Communication Partner of the OPAP Limassol 3on3 streetball event taking place in Limassol on June 8-17, whereby we provide all the means of spreading the word for the event.
We have put together some of the best sports marketing campaigns from over the past years, exploring the creativity and boundaries pushed to reach the target market.
Let’s Get Inspired!
D Rose Jump Store
Back in 2013, Adidas’ D Rose Jump Store opened for one day in Hackney, East London. Derrick Rose, Chicago Bulls’ point guard welcomed fans to claim their free pair of trainers! But there was a catch; they had to grab a pair off of a 10 foot shelf! Fans rushed to compete who could jump this height, or should we say fly, and claim their free pair of kicks! An engaging and rewarding campaign!
Sport England rolled out a genius campaign to make an impact on society. With figures showing that 2 million more men than women participate in sport in the UK, the #ThisGirlCan campaign aims to show that women of any age, gender, ability and appearance should embrace taking part in sports, abolishing the gender gap in this field. As a result of this campaign, in 2016 statistics showed that 2.8 million women aged 14-40 began engaging in more active lifestyles. WIN!
Seattle Seahawks and Starbucks
Here, we see a local company working closely to support a local team. Starbucks and Seattle Seahawks teamed up to create co-branded cup sleeves that resembled the Seahawks jerseys, alongside a Snapcode, whereby users could access Snapchat and view exclusive content. Coffee + Smartphone + Seattle Seahawks = A match made in heaven!
Adidas’ Fast Don't Lie
Who doesn’t love Mr Chow from The Hangover? Now, imagine Mr Chow shooting hoops with Derrick Rose, and singing with Dwight Howard. Adidas incorporated one of the most loved (after Alan) cast of The Hangover movie with renowned basketball stars, Derrick Rose and Dwight Howard to get this campaign off the charts and promote Howards’ shoe ‘The Beast’. Simply hilarious; ‘You Get His Shoe, You Get Fast Too!’
Be Like Mike
Ever wondered where the phrase Be Like Mike came from? Well, back in 1991, straight after the Chicago Bulls and Michael Jordan won the NBA title, Gatorade launched a campaign which created the famous tagline ‘Be Like Mike’, which lasted well after the campaign ended! Check it out:
Lots of creative work goes into sports marketing campaigns, but once you get it right, you have a sale in the bag! Paying attention to your target market is key when creating a campaign and really getting your market to resonate with your brand!
And let's not forget to use #uniquehashtags for getting people to spread the word and engage!
Let’s Get Creative - Let’s Get Inspired