In an increasingly competitive digital market, in order to succeed online, you need to know the facts, as told by the experts. Today’s blog gives you a complete step-by-step SEO checklist, to help you rank better in 2018.
If you are looking to rank higher in Google, then you better read carefully, and when you’ve finished reading these tips, we suggest you head over to your website or call your web developer, and make sure you’ve ticked all the points on this checklist!
So, let’s dive in…
1. Have unique titles for every page
Not having unique titles for every page is like walking into a library, and the books being title-less. Each title should be different and describe what the page is about, because the way Google works, is that it looks for a page title for every page it indexes.
2. Create compelling meta descriptions
The meta description (or snippet) is crucial to your SEO performance and efforts, as it determines how your website is displayed in the search results. Using a CTA (call-to-action) within your meta description will help its performance even more, as it is your opportunity to say to your audience ‘Click on me’ ‘Visit my website not theirs’
Note: If you are building your website through Wordpress, there is a great plugin called YOAST SEO, which shows you through a colour system how well your SEO is doing and where and how you can improve it.
Make sure that your descriptions are unique and enticing!
3. Have rich keywords
Relevant keywords for your page help google rank your page correctly, especially amongst its competition. In order to add the correct keywords, you need to do some research. There are many tools on the web you can use to determine which keywords you should be using; one example is the Google Adwords: Keyword Planner. You need to research to know the keywords that your searchers and audience are going to be using, in order to reach them.
4. Tag your images correctly
Alt tags - this is what google uses for indexing. Whenever you upload an image to your website, be sure to use an ALT tag or ALT text within the IMG tag, as this will provide a clear text alternative of the image for screen reader users.
Name – You need to name your image with a good relevant description
Optimizing your images is very important.
Once you have performed these 4 points, you can check your SEO ranking by using any SEO ranking tools online.
While this is not an exhaustive list, it covers the basics for an SEO Checklist, and we’ll be back with part 2 soon!