In a fast paced digital marketing world, staying ahead of competitors takes strong marketing, savvy content and the will to stay on top of every marketing trend that emerges. Today 120ADVERTISING is giving you a cheat-sheet to discover 2019’s gems that can help your business stand out.
A few short years ago the idea of virtual reality (VR) marketing belonged to sci-fi movies, yet it's already an undeniably great tool that's growing exponentially. According to Statista, the economic impact of virtual reality is predicted to reach $29.5 billion by 2020. Marketeers have already jumped on the trend and taken advantage of it. Companies like Guiness, Adidas and TopShop among many have implemented VR in their marketing strategies.
The marketing technique's still new and companies who take advantage of it in 2019 still have the chance to impress and stand out. VR will help you create a unique experience and form a deeper connection with your audience - whether you're in real estate, tourism, retail, food or any industry you can design a campaign around a VR video that can be uploaded across your social media channels.
On a more elaborate level you can invest in creating an exciting and mind bending experience that'll help you go viral. An excellent example is the Old Irish and the incredible publicity stunt they pulled off in Georgia.
The Old Irish VR Publicity Stunt
Smart speakers like Siri, Cortana and Alexa are becoming highly popular especially with new upgrades which have made them more user friendly than ever. How does this affect your marketing? Your search engine optimisation has to be adjusted to long-tail keywords that can be picked up through voice searches. For example the basic SEO keyword ‘silk bed sheets’ would be phrased differently; ‘where can I find silk bed sheets?’.
You'll have to invest time in finding the long-tail keywords your brand needs and build content based on them in parallel to your traditional SEO. Your content has to generally become more natural and conversational to match the way people will phrase their searches. Your topic selection, when creating your content, will also have to be adjusted.
This does'nt mean you should abandon traditional SEO, but being part of the first wave of companies to focus on voice search SEO will help you stay ahead of competitors, especially since it looks like this trend will change the face of marketing in the years to come.
Amazon Echo Super Bowl Commercial 2018 - Alexa Loses Her Voice
International brands are expected to ramp up their influencer marketing budgets in 2019 as buyers continue to make purchasing decisions based on products shared on social media. Influencers are journalists, bloggers, vloggers, public figures, industry experts or any individuals who have a large following on social media. While most of us hear about celebrities like Kim Kardashian who has more than 120 million followers, every day people are becoming instagram celebrities and their influence on brand awareness and purchases is growing. According to a study executed by TapInfluence and Nielson Catalina Solutions, influencer marketing generates 11 times more ROI (return of investment) than traditional marketing methods.
Companies dedicated to connecting influencers with brands have emerged as a new business. Advertising agencies have had to step-up their game and offer influencer marketing for their clients. So in your 2019 strategy don’t overlook this growing trend and make sure you utilise it to reach your target audience, boost your brand's reputation and drive sales.
1 on 1 and 360 Video Marketing
Video marketing is by no means a new marketing tool and if you haven't yet jumped on the bandwagon it’s about time you do! Today video marketing is evolving with new trends; companies are shooting 1 on 1 videos targeted at their clients and leads. Videos shot by smartphones are proving to be effective and highly accepted among consumers. 1 on 1 videos are set to replace the use of emails and text messages. This new form of content is expected to have better impact on the receiver. Not many companies have tapped into this trend yet, so you can be one of the first to test this method.
360 videos are also becoming highly popular and replacing static photos. They are the simpler and cheaper version of virtual and augmented reality. They invite viewers to stop and engage with your brand and the message you want to send. With 360 videos you have a lot of space for creativity - both literally and figuratively.
So, are you ready to start testing new marketing methods to capture your audience’s attention? If you want to stay ahead of competition and always remain interesting and relevant speak with the 120ADVERTISING team and we will sky-rocket your business into the future of marketing.