Getting brand name recognition is the ultimate goal for every new business. In some cases, companies not only reached that goal, but they exceeded it so much, that it turned against them.
What happens when your brand name becomes so common it represents the product you are selling? People no longer identify your brand name with your brand, instead they use your brand name but pick out any brand offering the same product.
One of the most common examples is pampers. People pick up any brand of nappies yet refer to it as pampers. This leads to a loss of sales for ‘Pampers’ the company as it is no longer distinguished as a brand.
Here are 20 common words that you’d be surprised to find out are in fact brand names:
1. Bubble Wrap
Actual Name: Inflated Cushioning
Actual Name: Front loader waste container
Actual Name: Hot tub or whirlpool bath
4. Memory Stick
Actual Name: Flash memory storage device
5. Ping Pong
Actual Name: Table tennis
Actual Name: Sticky note
Actual Name: Inline Skates
8. Super Glue
Actual Name: Cyanoacrylate Adhesive
Actual Name: Moving Staircase
Actual Name: Rebound Tumbler
Actual Name: Video Tape
Actual Name: Tissues
Actual Name: Electronic Broom
Actual Name: Return Tops
14. ZIP Code
Expired, registered service mark.
Actual Name: Clasp locker.
Actual Name: Personal Stereo
Actual Name: Electroshock Weapon, Stun Gun
18. Scotch Tape
Actual Name: Clear Adhesive Tape
Actual Name: Real Estate Agent
Actual Name: Ice pop, Ice Lolly