Is your company using the power of social media to its full potential? Promoting your business can be tricky, but you can make social media work for you if you’re committed and utilize it effectively. It will certainly require some patience on your behalf, but the results will certainly be worth the effort! But how can you get the most out of your presence on social media platforms? The team at 120ADVERTISING has all the answers:
1. Choose the ideal social media platform for your business
Even though multiple social media platforms exist, not every company has to use the same ones. Every business has different needs, so ensure you choose the platforms that make the most sense for the brand you are trying to promote. Of course, nowadays Facebook and LinkedIn are key platforms that are vital to your company’s exposure and brand awareness, thanks to their millions of users; but do not push the other platforms to the side. Try and test in order to see what works best for your business. The proof is always in the pudding.
2. Be creative with visual content
Researchers claim that images draw attention. The world of social media is by all means visually- centric. Use graphics, images and videos to attract and grab the attention of your readers. Always remember: “A picture is worth a thousand words”.
3. Share up-to-date news
When deciding what to post, ensure to share current information or a new twist on something old; no one enjoys reading something that is outdated or has been regurgitated on numerous other pages. Give your readers something engaging; something they will want to share – and in turn they will want to continue to follow your posts.
4. Create effective headlines
There’s a psychological phenomenon you can use effectively called the curiosity gap. A curiosity gap is the space between something a person already knows and something he or she wants to know. Many content writers say that if your headline starts with “how to,” your chances of engagement increase. Your headline needs to be compelling enough to compete with everything else being shared. And by everything else, we mean A LOT of content scattering social media. Stand out from the crowd.
5. Do not over promote your business
Social media is a fantastic tool to grow your business and showcase your brand. However, you should not be using it as another place to throw out ads. Instead, focus on providing tips or information that your customers appreciate.
6. Develop specific content for each platform
When using social media, posting the same thing on different platforms eliminates your message’s sincerity and customers could potentially lose their interest and trust in your brand. Create unique posts for each platform. Your audience on Facebook does not necessarily have the same interest as your LinkedIn followers.
7. Be interactive
Social media is built around a sense of community, and the best way to succeed is to create a community and interact with it. Engage with your customers!
8. Drive people to your website
The more you engage on social media, the better your search results will be. When posting something on a social media platform, make sure to use a link that will lead your readers to your website; the main source of information about your product.
9. Be time conscious
Timing is everything on social media. You only want to send messages when people are around to see them. A larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. The best time to post on social media depends on the audience you’re trying to target, the networks you’re using, your goals and the kind of content you share.
10. Set business goals for your Social Media accounts
Last, but not least, you have to set goals and have a vision for your business. It is probably best not to experiment with your audience without a clear idea of how social media will support your business goals. Always remember: If used wisely, social media can become your best friend; bringing in the results you need for your business. If you are interested in finding out more on how you can take your business to the next level through the powerful means of social media, then contact us today HERE.